For Charitable Organizations

Grow Your Visibility. Reach More Donors. Increase Giving.

Join Charity On Top and AGI to move beyond basic listings—unlocking premium placement and expanded access to new donors and Charity On Top Gift Card redeemers across our giving platform.

5
Tiers
64
funfund Charities
40
Impact Partners
Free
Basic Listing
How Charities Gain Visibility

Five Levels of Placement

Every charity starts with a free database listing. Each paid tier adds visibility, placement, and new ways for supporters to find and fund your mission.

Basic
Free listing
Top Up
Logo & programs
Top Choice
Cause-related
Top Shelf
Marketplace store
Premium Placement
Print & events

All charities in our database

Basic Listing

Every charity appears in search with their name, address, EIN, and NTEE category. Claim your listing to accept donations with a 4% transaction fee (often covered by the donor) and earn a verification badge.

Free

Stand out in search

Top Up — Enhanced Profile

Display your logo and mission statement. Shown in a larger font above Basic listings. List up to 3 programs for redeemers to choose from, and accept additional donations at redemption.

$129/year · Available all year

Cause-related fund

Top Choice — funfunds

Be one of 8 charities featured in a cause-related fund. Gift card redeemers browse a cause and can split their gift card among 1, 2, 4, or all 8 charities. Funds are featured on the COT homepage.

$499/year · Limited to 64 charities

Digital interactive store

Top Shelf — Impact Marketplace

Your programs are highlighted in an interactive shopping experience. Redeemers direct their gift card to specific programs with associated values (e.g., "Support 10 chickens for $25"). Featured at the top of search.

$2,999/year · Limited to 40 charities

Print, digital & events

Premium Placement

All tiers included. Your programs and descriptions appear in the physical catalogue distributed to 15,000+ households. Featured at in-person and virtual alternative gift markets, social media shoutouts, and early access to new opportunities.

$3,499/year · Limited to 40 charities

How This Helps Your Charity Grow

More Visibility
More donors discover your work
Better Placement
More donors choose your charity
More Opportunities
More chances to receive funding
Less Effort
We bring donors to you
See It In Action

How Your Listing Appears in Search

A live, interactive demo — pick a tier for your charity and watch the search result update.

MOCKUP — final result layouts and feature displays are still in design. Charity names are fabricated; any resemblance to real organizations is coincidental.

women's empowerment richmond 5 results
Featured Partners

Pinned grid of up to 40 logos. Top Shelf and Premium Placement charities appear here before search results appear.

Show your charity as
Density
Sort

Capital Bend Empowerment Trust

Premium Placement
Richmond, VA
Premium placement across homepage, search and campaigns
1,800 supporters helped in 2025

A network of community partnerships supporting women's economic mobility across the region.

Wisteria Women's Initiative

Impact Partner
Glen Allen, VA
Selected for Women's Skills Pathway · Limited to 40 partners annually
Trained 312 women last year

Workforce readiness, financial literacy, and mentorship for women re-entering the workforce.

Tidewater Women's Alliance

funfunds
Henrico, VA
One of 8 charities in Community Driven

Foxglove Women's Coalition

Richmond, VA
Verified listing · Boosted in search results
← Your Charity
Your Charity · Richmond, VA
Listed in search results

Toggle tiers above to see exactly where your charity lands — and how it looks — alongside competitors at every level.

Top Choice · funfunds

What Gift Card Redeemers & Donors See When They Browse Causes

Gift card redeemers pick a cause, then split their gift across 1, 2, 4, or 8 of the participating charities.

Select a Fun Fund

Choose a fund that supports causes you care about

Veterans & Military Families

Service-member transition, family support, and veteran community programs.

8 participating charities
  • Standfast Reserve Trust
  • Quiet Watch Initiative
  • Veterans' Pathway Alliance
  • Service First Coalition
  • Honor Bridge Foundation
  • Frontline Family Fund
  • Reveille Network
  • Battlefields to Backyards
Annual term · Jul – Jun Pick 1, 2, 4, or 8
Animal Welfare

Rescue, rehabilitation, and protection programs for companion and wild animals.

8 participating charities
  • Briarpatch Shelter Network
  • Forever Paws Sanctuary
  • Wildwood Refuge
  • Mosswood Rescue
  • Tidepool Marine Conservation
  • Mountainview Animal Haven
  • Sentinel Wildlife Trust
  • Clover Tails Rescue
Annual term · Jul – Jun Pick 1, 2, 4, or 8
Arts & Culture

Community arts, music, theater, and heritage programs that enrich public life.

8 participating charities
  • Riverstone Arts Initiative
  • Threadcraft Foundation
  • Harvest Songbook Foundation
  • Glassworks Studio Collective
  • Stonecut Heritage Society
  • Concord Cultural Society
  • Painted Window Trust
  • Open Stage Coalition
Annual term · Jul – Jun Pick 1, 2, 4, or 8
Education & Literacy

Tutoring, scholarships, and literacy programs for students of every age.

8 participating charities
  • Spell & Tell Foundation
  • Inkwell Pathways
  • Lampreader Initiative
  • Brightline Tutors Foundation
  • Open Page Society
  • Knowledge Path Trust
  • Bookbridge Network
  • Storyway Coalition
Annual term · Jul – Jun Pick 1, 2, 4, or 8
Healthcare & Medical Research

Medical research funding, patient-care programs, and health-equity initiatives.

8 participating charities
  • Pulse Forward Initiative
  • Vital Lines Coalition
  • Helix Research Trust
  • Bedrock Cancer Trust
  • Greenleaf Medical Outreach
  • Care Compass Foundation
  • Northern Helix Society
  • Quiet Lane Hospice
Annual term · Jul – Jun Pick 1, 2, 4, or 8
Hunger & Poverty Relief

Food access, shelter, and economic mobility programs in under-served communities.

8 participating charities
  • Loaf & Ladle Trust
  • Pantry Up Initiative
  • Common Plate Foundation
  • Mealroom Network
  • Sunrise Provisions Society
  • Open Hearth Project
  • Riverbend Food Co-op
  • Harvest Table Coalition
Annual term · Jul – Jun Pick 1, 2, 4, or 8
Community Driven

Neighborhood-led projects, civic infrastructure, and grassroots organizing.

8 participating charities
  • Rooted Together Network
  • Block Builders Coalition
  • Tidewater Women's Alliance
  • Streetbook Project
  • Bridge Lane Trust
  • Open Square Coalition
  • Neighbor Knit Society
  • Civic Forge Initiative
Annual term · Jul – Jun Pick 1, 2, 4, or 8
Peace & Justice

Civil rights, conflict resolution, and equity-focused advocacy and education.

8 participating charities
  • Hold the Line Foundation
  • Open Bench Foundation
  • Cornerstone Civic Project
  • Liberty Hours Network
  • Compass & Quill Society
  • Fair Witness Coalition
  • Westward Justice Trust
  • Even Hand Initiative
Annual term · Jul – Jun Pick 1, 2, 4, or 8

Your charity is one of 8 in a fund. Donors who care about your cause will find — and choose — your work.

Simple Process

From Listing to Placement

01

Free Listing

Every charity in our database is listed for free with their name, address, EIN, and NTEE category. Claim your listing to accept donations and earn a verification badge.

02

Choose Your Tier

Upgrade to Enhanced Profile for logo and program display, or go further with funfunds, Impact Marketplace, or Premium Placement for maximum visibility.

03

Gain Placement

Your charity appears in search results, cause-related funds, the interactive marketplace, physical catalogues, or gift markets — depending on your tier.

04

Receive Gifts

Gift card redeemers direct their gifts to your charity and programs. Annual fees are collected automatically from incoming gifts — no invoice surprises.

Traction

Growing Audience. Real-World Impact.

Sessions more than doubled in 2024 and the platform keeps growing — translating into millions of dollars moved to charities nationwide.

Audience Growth (2023–2025)
2023
17,000+
Sessions
12,800+
Users
2024 +128% YoY
39,000+
Sessions
31,000+
Users
Real-World Impact (Lifetime)
$50M+
Distributed to Charities
Charity On Top & AGI combined
21,000+
Charities Served

Year-over-year audience growth isn't just a vanity metric — it's translated into more than $50M moved to over 21,000 charities, with donor demand still accelerating into 2026.

Transparent Pricing

Choose Your Level of Visibility

Start with a free listing. Each tier has different payment options.

Basic Listing

Free for all charities

Free
  • Charity name, address & EIN in search
  • NTEE category display
  • Enable direct donations from your listing
  • 4% transaction fee, often covered by the donor
  • Free DONATE widget for your website
  • Verification badge after claiming
Included for All Charities

Top Up — Enhanced Profile

Logo, programs & priority search

$129 /year
  • Everything in Basic Listing
  • Logo & mission statement display
  • Larger font in search results
  • Shown above Basic listings in search
  • Describe 3 of your programs for better search results and gift card redemption choices
  • Add-a-donation at gift card redemption

(This tier requires you to pay $129 in advance)

Available all year

Interested in Top Up
Charities getting started on the platform

Top Choice — funfunds

Cause-related fund · 8 per fund

🔥 Only 37 spots remain!

$499 /year
  • 1 of 8 charities featured per cause fund
  • Redeemers split gift card among 1, 2, 4, or 8 charities
  • Cause funds featured on the COT homepage
  • Identified in search as funfund participant
  • Add-a-donation at gift card redemption
  • Limited to 64 charities total

(This tier requires $200 down – remainder is paid from gift card redemptions)

Annual term: July 1 – June 30

Interested in Top Choice
Charities ready to actively fundraise
Alternative Gifts International

Top Shelf — Impact Marketplace

Interactive store · Limited to 40 charities

🔥 Only 13 spots remaining!

$2,999 /year
  • Everything in funfunds
  • Programs in interactive marketplace store
  • Redeemers direct gift cards to specific programs & values
  • Featured at top of search, above search bar
  • Identified in search as Impact participant
  • Featured icons in fundforall DAF accounts

(This tier requires $750 down – remainder is paid from gift card redemptions)

(Pay in full up front and save $250)

Annual term: July 1 – June 30

Interested in Top Shelf
Charities seeking strong visibility and growth
Alternative Gifts International

Premium Placement

All tiers · Limited to 40 charities · Print & events

🔥 Only 13 spots remaining!

$3,499 /year
  • All tiers included
  • Programs & descriptions in physical catalogue
  • Distributed to 15,000+ households
  • Featured at in-person & virtual gift markets
  • Social media shoutouts (3x per year)
  • Early access to new opportunities & features
  • Add-a-donation at gift card redemption

(This tier requires $1000 down – remainder is paid from gift card redemptions)

(Pay in full up front and save $250)

Annual term: July 1 – June 30

Interested in Premium Placement
Charities maximizing reach and donor access
Why It Works

Built For Your Visibility

Low Cost to Start

Every charity gets a free database listing. Low cost to start and easy to pay balance from your gift card redemptions and portal donations.

New Supporter Channels

Reach gift card holders who may never have heard of your organization through curated cause browsing and the interactive marketplace.

Program-Level Giving

Enhanced and Impact charities can list specific programs. Supporters choose which program to fund, giving you data on what resonates.

Automatic Renewals

At term end, accept a renewal offer to continue for another year. Your profile and programs carry forward seamlessly.

Print & Physical Reach

Premium Placement charities appear in a physical catalogue distributed to 15,000+ households and at in-person gift markets throughout the year.

Verified & Trusted

Claimed charities earn a verification badge. Every paid-tier charity is reviewed before enrollment, building supporter confidence.

Questions

Frequently Asked

What does the free Basic Listing include?
Every charity in our database gets a free listing showing their name, address, EIN, and NTEE category. After claiming your listing and being vetted, you can enable direct donations from your listing, get a free DONATE widget for your website, and earn a verification badge in search.
What do I get by upgrading to Enhanced Profile (Top Up)?
Enhanced Profile ($129/year) adds your logo and mission statement to search results, displays your listing in a larger font above Basic listings, lets you describe 3 of your programs for better search results and gift card redemption choices, and enables add-a-donation at the point of gift card redemption. This tier requires you to pay $129 in advance. It's available all year.
What are the payment options for each tier?
Enhanced Profile (Top Up) requires payment in full in advance. funfunds (Top Choice) requires $200 down with the remainder paid from gift card redemptions. Impact Marketplace (Top Shelf) requires $750 down with the remainder paid from gift card redemptions – pay in full up front and save $250. Premium Placement requires $1000 down with the remainder paid from gift card redemptions – pay in full up front and save $250.
What is the term cycle?
Enhanced Profile is available all year — you can enroll anytime. funfunds, Impact Marketplace, and Premium Placement run on a fixed annual term from July 1, 2026 through June 30, 2027. Renewals are offered 60 days before your term ends.
How do funfunds (Top Choice) work?
funfunds are cause-related funds that each feature 8 charities within a specific cause area. Gift card redeemers browse a cause and can redeem their gift card for 1, 2, 4, or all 8 charities, splitting the gift card value among them. Cause funds are featured on the COT homepage, and participating charities are identified in search with a link to their fund. Limited to 64 charities total.
What makes Impact Marketplace (Top Shelf) different from funfunds?
Impact Marketplace includes everything in funfunds, plus your specific programs are highlighted in an interactive digital shopping experience. Gift card redeemers direct their gift cards to specific programs with associated dollar values (e.g., "Support 10 chickens for $25"). Impact charities are featured at the top of search above the search bar, and your charity icons appear in fundforall DAF accounts. Limited to just 40 charities.
What does Premium Placement include beyond Impact Marketplace?
Premium Placement ($3,499/year) includes all tiers. Additionally, your programs and full descriptions are included in a physical catalogue distributed to over 15,000 households, your charity is featured at in-person and virtual alternative gift markets, you receive social media shoutouts 3 times per year, and you get early access to new opportunities and platform features.
Can I accept credit card donations too?
Yes. Charities with an Enhanced Profile or higher can accept credit card donations in addition to gift card redemptions. A processing fee applies, and supporters can optionally cover the fee.
Can I change tiers mid-term?
You can upgrade to a higher tier at any time. The fee difference is prorated for the remaining term (terms run July 1, 2026 – June 30, 2027). Downgrades take effect at the next renewal.

Every Charity Starts Free. Upgrade for Visibility.

Your charity is already listed for free. Apply for a paid tier to unlock logo display, cause-related funds, the interactive marketplace, or full premium placement across print and digital.

Apply to learn more and discuss which tier fits your organization.

Every charity starts free—but those who grow their placement move from being seen… to being chosen.